How To Achieve Social Media Critical Mass

How To Achieve Social Media Critical Mass

15 November 2011

Social media has transformed the way and medium of communication by providing opportunities to have interactive dialogues without the need for physical proximity. This virtual social interaction has become the preferred technique for communication, giving businesses in this field, opportunities to grow and expand while also innovating and improving.

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How To Build Relationships With Your Customers

How To Build Relationships With Your Customers

08 November 2011

In this age of consumerism and abundance of choices for every product, the customer is king. Keeping a customer happy, and having him return with repeat orders, is a necessity for businesses to be sustained. It is here that building relationships with customers come in, since this will help in keeping them involved with the business.

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Alternatives To Cold Calling

Alternatives To Cold Calling

01 November 2011

Cold calling is a proven marketing technique but one that is not appealing, both for the receiver and the caller. It can be de-motivating for the caller and quite an irritant for the receiver wasting time for both sides. With unpredictable success rates and time spent per call not justifying the results achieved, most businesses seek more viable options and alternatives to cold calling.

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What To Do When Sales Are Down

What To Do When Sales Are Down

25 October 2011

When sales are down, businesses sink into gloom as fears abound about the very survival of the business. Sales are crucial for every business and the maximum effort is put into ensuring robust sales performance. But sales are the sum total of a series of factors, many of which are external to the business. A sliding sales performance means every effort has to be put into improving them.

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Sales Management Myths

Sales Management Myths

18 October 2011

Sales management myths get perpetuated and circulate in the sales world to create problems and foster a sense of insecurity and under-accomplishment in other sales personnel. These myths defy logic and reasoning but still are firmly held as convictions in majority of the sales force worldwide.

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How To Handle Price Objections

How To Handle Price Objections

11 October 2011

Price objections are the most dreaded hurdle in a prospective sales deal. It appears like a big letdown for the sales representative who feels he was on the verge of closing a sale and the opportunity might just slip out of his hands. However, seasoned sales experts believe that price objections are disguised sales opportunities, and do not imply rejection and refusal to buy.

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